Pro Tow Towing software solutions for the Towing industry including, Complete Towing Map Solution, Professional Towing Lot Management,Professional Lien Letter Processing, Towing Truck Management, Two Towing Dispatch Interfaces, Towing Mileage Calculations, Towing Estimated Time of Arrival, Tow Reports, VIN Look Up, Organized Towing Records Management, Works with Quick Books, Accounting System Designed for Towing Companies,

Developing a Start-Up Marketing Plan for a Book Producer By William Dupree I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal owners wanted the company to specialize in the production of illustrated books in the areas of the visual and performing arts, literature and popular culture, the culinary arts, the New York City region, and travel. They had not worked out the total service package that they would offer their clients, as well as the type of clients that they would pursue. After doing some research on this business I met with the three principals partners to go over their new business venture. I convinced them at start-up that they should look to service more that one market segment. In the beginning they just wanted to work with book publishers. I suggested that they should also provide services for institutions, corporations, and magazine publishers. I suggested that the company should provide a list of

A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in charge of this project. The publishing company has received numerous awards for intellectual and artistic achievement. Their children’s books produces high-quality illustrated books that appeal to the youth market. Their Gifts division produces desk diaries, stationery, and other printed merchandise. I created an online marketing and branding program for the company emphasizing the high quality of their fine art and illustrated books and gift items. The company would have an online newsletter that would give subscribers discounts on books purchased online and in book stores and keep customer up to date on the publishing companies future releases. The company would offer a catalog that would be sent to your home or office or wherever you wish it to be delivered with all of the companies’ pr

I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their customers. Every division was doing its own thing when marketing. They believed this to be inefficient, frustrating, and not cost-effective. I and our team researched the firms’ front and backlist to get an accurate picture of the firms’ products, as well as the firms’ closest competitors. From this research we were able to determine that the companies marketing strategy was all over the place; but the main reason why the company did not have an integrated marketing system was the fact that the company had no real brand image. I was able to convince the company’s principals that they would have to first define a brand image for the publishing company. A powerful brand image would give the company a direction, a mission, and an image they could pursue. We were able to develop a brand ima

When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their firm. The 3 partners wanted to create a publishing company that would bring quality African American books and educational materials to schools, organizations, faculty members, and all homes. In this current situation there was no one company that was solely providing this type of service to the African American Community. I met with the principals owners of the firm to discuss there new venture. The partners wanted to publish books first and distribute second. I did not feel that this would be a good business strategy for wanted they wanted to accomplish. It would be more beneficial to them to put the company emphasis on being a book distributor first and a publisher second. I was able to persuade the group of owners by showing how this would make it easier to fulfill the orders of th

I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its start up efforts. I was in charge of this project. The media firm wanted to create a company that would provide the internet's most comprehensive collection of fiction and nonfiction as well, as the most popular e-Book formats. The subsidiary firm had already developed a sophisticated search or sorting option, a complete coupon and promotions system that they wanted to use to help customers buy e-books, and an artificial intelligence system to help increase the customer experience. They wanted these three services to customers branded in the companies’ promotional plan. After meeting with the companies principals and analyzing the market situation I came up with a marketing plan that contained a sophisticated online linking program with other web sites, an article distribution plan wher

When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals, and other institutions on developing publications relating to their exhibitions and/or collections, commission authors, photographers, and others to develop titles that are aimed solely at the regular book trade. I met with the companies marketing and sales representatives to discuss their concerns about the drop in their sales number. The companies’ acquisition program had lost approximately 15% of the number of contracts that they had achieved in the previous year. I listened to the concerns of the companies marketing and sales team and did my own analysis of the company and the business as a hole. I asked the company sales representatives to collect sales information from the prospects tha

While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was started in 1999 had established a reputation for producing beautiful entertaining gift books for adults and children on a diverse group of subjects. The company has several competitors that offer a very similar product line. The companies’ sales for its first 7 years in business were steadily growing, but have started to slide over the last year; and the companies sales representatives were having a harder time distributing their books. I met with the companies sales and marketing personnel to get a complete picture of their marketing and sales concerns. After doing a complete analysis of their company I conducted research on the industries past and current market to get an idea of where the future market was heading. I had the companies’ sales representatives gather information from pot

George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution and evolution. The newly designed series has continued its previous charm, and at the same time reflected its new vitality. Monogram canvas series has, since 1896, become the symbol of Louis Vuitton’s high quality.Its lightness, softy, durable material, as well as the water–proof and scratch-proof features, all of which make it a perfect companion to your mobile life style. Monogram Mini：duffel bag series choose two colors: deep blue and khaki. The combination of the deep and light color forms a shadow effect, enriching Monogram Mini’s color choice. Monogram Denim: Its main-body is made of denim. LV explains that the whole procedure is to weave monogram’s jacquard into denim, making its pattern shallow and fuzzy, and then to wash it using float-stone, showing up its deep and sha

The Australian Timber Flooring Association (ATFA) has this month moved to the top authority level for timber floor contractors sought by builders and home renovators. ATFA has long built a reputation for conscientious investigation and signing of professional timber flooring contractors - from supply to install and coating. They have also extended their service to flooring inspections, apprentice training and oven dry testing. However as the digital revolution curve continues to steepen, traditional reputation and skill needs to be augmented in the eyes of young renovators, builders and investors. The newest generation are also seeking their trust in a body such as ATFA to be confirmed by the online world. The 'Google Revolution' has the population searching not only for direction, but for credibility on the first page of the search engine results. Foresight and strategic marketing through several new partners has led ATFA to develop a long term plan of online accreditation and re